Saks Fifth Avenue came to CRW with a unique problem. They needed a system to allow 56 stores to create and order customized trunk show invitations and have them mailed within 48 hours of approval, all while guaranteeing consistency in quality and corporate branding standards.
CRW’s web-enabled Workstream™ system with Digital Asset Management Software.
Through Workstream™ and proprietary Digital Asset Management software, CRW created a customized website that allowed each of Saks’ stores to create invitations online, at any time, day or night. With all brand elements coming from a centralized system, consistency was a guaranteed, while the design remained flexible enough to create attractive pieces tailored to each individual event.
To meet Saks’ ever-growing need for more complex, customizable marketing materials, their Invitations on Demand Workstream™ site has seen a number of improvements since the end of this project:
Improv 2.0– A complete design tool for creating templates and variable data documents.
QuickMail – Fully automated mailing system
“I just wanted to drop a note and tell you how much I appreciate the effort and support I’m getting from everyone at CRW. The system looks great and the enhancements are going to be well received. That’s a rave from me.”
– Tom Caputo, Saks Fifth Avenue
Saks Fifth Avenue