Robin Gordon, a Prudential Realtor in Philadelphia’s Main Line, lists between 60 and 75 homes a year. For each of them, her Marketing Director, Michael, would create a customized brochure full of photos and a full write-up. But using a desktop printer and finishing these pieces himself slowed the whole process to a crawl. Michael came to CRW looking for a more efficient solution.
CRW’s patented Workstream™ web-to-print system was the answer. Now Michael can build his documents online from established templates, and drag-and-drop all content directly onto the piece. PDF proofs are generated within minutes, ready to edit or approve for print. Once he’s satisfied with the design, CRW prints, coats, scores, folds, and ships the final product within 36 hours. And all this is done on a considerably smaller budget than previously required.