Bob's Tips

The 10 Most Asked Questions in Prepress from Bob Reilley,
our prepress manager.

1. What are my options for getting a file to CRW?
   • Email has size limitations and file handling issues
   • Breaking up files into smaller batches for FTP helps save time
   • Providing a low resolution PDF on FTP will help with the assembly of job
   • Our messenger service allows you to send physical materials
2. Why do my graphics sometimes look fuzzy?
   • Choose a raster-based file to ensure a realistic image
   • Choose a vector-based file for a scalable line type file
   • For page layout, Quark and Adobe InDesign are industry standards
   • For image editing, Adobe Photoshop
3. How can I be sure the fonts I used will print correctly?
   • Use a font collection utility
   • Be careful with Illustrator and fonts
   • Never stylize fonts, supply fonts
   • Never rename a font
4. How can I make changes without headaches?
   • Limit what files are returned to us on a correction round
   • Provide lasers and/or Screen PDF
   • Provide up-to-date lasers for initial job and correction rounds
5. What files should I provide for smooth stress-free production?
   • Use a collection utility to gather images
   • Supplied file name should match file name linked in Quark
   • Do not send a low res F.P.O.
6. How do I get everything in my design to position correctly?
   • Using palettes and tool bars ensures exact image placement
   • When using common elements, master pages can be a good solution
   • Do not rely on low res image previews for exact image placement
7. What is the best way to set-up my file for print production?
   • Limit using spread files to pocket folders and short-fold pieces
   • Build saddle-stitched books as facing pages, perfect bound books as singles
8. What is the best way to specify colors in my electronic file?
   • Using PMS swatchbook will guarantee color consistency
   • Using PMS colors ensures corporate identity
   • Naming spot colors exactly the same will reduce ripping conflicts and eliminate extra colors
9. How can I set-up and use varnishes to enhance my job?
   • Using varnishes enhances and protects the finished piece
   • A spot varnish is used to focus or accentuate attention on specific areas within a piece
   • Allowing CRW to create varnishes will ensure design and placement
10. Why do I keep getting calls from my friendly CSR?
    • Be explicit and assume nothing regarding directions or corrections
    • Supply latest lasers or clear directions written on old proofs
    • Planning with the CRW support staff before starting your project helps give us a clear path to follow